Chapter 7: Multimedia
7.1 Introduction to Multimedia
Multimedia refers to the combination of different forms of
content such as text, images, audio, video, and animation to convey
information. It enhances communication by making it more engaging and interactive.
Characteristics of Multimedia:
Ø Multisensory:
Engages multiple senses (sight, hearing, etc.).
Ø Interactive:
Users can interact with the content.
Ø Integrated:
Combines various media formats.
Ø Digital
Representation: Stored and processed using computers.
Types of Multimedia:
Ø Linear
Multimedia: Users have no control over the flow (e.g., movies,
presentations).
Ø Non-linear
Multimedia: Users can navigate content freely (e.g., websites, video
games).
7.2 Components of Multimedia
1. Text
Ø The
most basic and widely used form of multimedia.
Ø Used
for conveying information in documents, articles, presentations, etc.
Ø Examples:
Books, articles, captions in videos.
2. Graphics
Ø Images,
drawings, and illustrations used to represent information visually.
Ø Formats:
JPEG, PNG, GIF, BMP.
Ø Used
in advertisements, websites, digital art, etc.
3. Audio
Ø Sound
elements such as music, speech, and sound effects.
Ø Formats:
MP3, WAV, AAC.
Ø Used
in podcasts, music streaming, radio, etc.
4. Video
Ø Moving
images that create a visual representation of events.
Ø Formats:
MP4, AVI, MKV.
Ø Used
in movies, video tutorials, online streaming, etc.
5. Animation
Ø A
sequence of images played rapidly to create the illusion of movement.
Ø Types:
2D animation, 3D animation, stop-motion animation.
Ø Used
in cartoons, video games, advertisements, etc.
7.3 Applications of Multimedia
1. Education
Ø E-learning
platforms, interactive lessons, digital libraries.
Ø Example:
Online courses, virtual reality in classrooms.
2. Entertainment
Ø Video
games, movies, music videos, and animations.
Ø Example:
Netflix, YouTube, animated films.
3. Business & Advertising
Ø Digital
marketing, advertisements, product promotions.
Ø Example:
Social media ads, product demos.
4. Healthcare
Ø Medical
imaging, virtual surgeries, telemedicine.
Ø Example:
3D visualization of human organs.
5. Engineering & Design
Ø CAD
(Computer-Aided Design), simulations, modelling.
Ø Example:
Architecture, mechanical design.
6. Communication
Ø Video
conferencing, virtual meetings, social media.
Ø Example:
Zoom, Skype, WhatsApp.